Brand inspired by a former college and professional athlete who became passionate about the importance of taking better care of himself, to value his body and to improve his quality of life through daily workouts and healthy nutrition. It all started when he realized that he was thirty pounds overweight and needed to regain control of his health and fitness naturally through daily exercise and proper nutrition before things got worse. So, he decided to get to work and committed to exercising every single day for an entire year without taking a single day off, thus the brand “365 nodaysoff”. Within six months of daily and consistent grind, through many ups and downs, pain and injuries, sweat and tears, good and bad days, days full of motivation and others full of non-inspiration, he never wavered, he kept at it ; stayed committed to his craft and the results started to pan out. He went from nearly 260lbs to 240lbs but did not stop there, as he still was not satisfied with the obvious progress he had made. Therefore, he kept grinding and within a year, was able to finally get to his ideal weight of 225lbs. This was and continues to be one of the toughest and proudest accomplishments of his life journey. The most rewarding part of it all ,is the fact that countless number of folks all over the globe have also started on their fitness journey as a result and are enjoying a much better quality of life.